Social media and PR are two independent yet inseparable, essential elements in developing, maintaining and enhancing a brand's reputation owing to the common functions they have - supplying news and most importantly, influencing a brand's reputation. A company's social media engagement is not an independent module, but must be integrated within the company's core communication ambit, and should aim at developing relationships with the audiences and stakeholders.

Mutual PR's social media strategy involves setting goals, brand audits, competition analyses, audience researches, identifying influencers and key opinion leaders, and essentially establishing a two way communication. At Mutual PR, we specialize in the art of storytelling and effective communication that is two way.